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| Flavored Cigarettes: the beginning of the end? |
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Cigarettes Marketing
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Cigarettes Marketing Distribution, distribution subsidiary of Brice Tobacco Marketing, was sentenced Tuesday, June 24, 2008 by the Tribunal de Grande Instance de Paris for illegal advertising. The firm is required to cease the importation and distribution of all packets of blunts (tobacco leaf roll flavored) brand, under penalty of 100 USD per packet distributed to tobacconists.
The National Committee against Smoking (NCTC) has assigned the Cheap Cigarettes Marketing interlocutory (civil court), justly alarmed at the inscriptions on the packages of tobacco leaves flavored Rass, to pre - presentations and taglines very attractive, especially for youth "intense flavor", "easy rolling", "freshness guaranteed", "Made from the finest tobaccos" specially selected, all coupled with information on the existence of other products of the range. Sold since last fall, these blunts brand were sold in packs of three for the price of 2.50 USD.
For the FLC, these messages constituted an infringement of the Evin law, which prohibits advertising for tobacco and tobacco products. The judge of the Paris Court ruled in his favor. The magistrate, whereas these entries consisted of additions advertising - designed to seduce the consumer, "agreed my character or patently illegal advertising inscriptions on the packages of these leaves to roll impregnated with scent of strawberry, vanilla, pina colada, margarita or brandy, his line to the NCTC, which welcomes a decision which "protects public health and aims to prevent tobacco companies from giving their own products as the fatal candy. A legal decision that falls in line with the political will of the Minister of Health, who had said during the World No Tobacco May 31, 2008, wanting to address the flavored cigarettes and fight against the proliferation of tobacco "candy".
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